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The goals of the corporate marketing group are to:
Corporate Marketing will include both Marcom implementation, and a strategic focus on planning.
- enhance strategic focus on customers: targeting, requirements,
- assist in establishing balance between internal product development
and external market realities;
- facilitate integrating both marketing planning and programs across
all product groups and regions;
- create a consistent corporate image as umbrella to integrate all
internal Autodesk marketing activities.
Editor: John Walker