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Monday, September 13, 2021

CONTINUITY: “SX-70” by Charles and Ray Eames

In 1972, instant photography reached an apogee with the Polaroid SX-70, a camera which was simultaneously foldable, single-lens reflex, automatic exposure, and instant, with the pictures developing outside the camera in broad daylight and requiring no messy coating or throw-away parts. Film was sold in cartridges of ten pictures, each of which included a disposable battery that powered the electronics and motorised machinery of the camera. Focus was manual on the original model; later models added ultrasonic sonar automatic focusing.

This film was produced for Polaroid by the Eames Office and shown at the shareholders' meeting when the camera was introduced and later used by the sales organisation.

Posted at September 13, 2021 11:53